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Our Story

We created a makeup brand that celebrates individuality. All ages, all races, all sizes, all sexes. We are here to empower you to believe in your beauty, own your divinity, and let your light shine. We want you to love yourself, and it is our mission to spread kindness, confidence, and positivity by providing tools for self-expression.


This is not just another beauty brand. We want to change the world.

$1 from each sale will be donated to help young adults and teens struggling with mental health issues, bullying, and discovering their identity.

We are here for you. We support you. We love you.

From Our Founder

When I was young, I was bullied and never felt beautiful. I struggled to find a sense of both inner and outer beauty, until I discovered makeup. Makeup allowed me to express myself, feel confident, and brave. I could face anything with the power of makeup. It's like a rose. A rose is a rose from the time it is a seed to the time it dies. Within it, at all times, it contains its whole potential. But, it doesn't know it. Not all of us can see how divine we are at first, but darling, you are so divine. Believe in your beauty. I want you to look in the mirror and say to yourself "I am a bright, beautiful goddess." Because, you are, love. That's how I see you. Now, OWN YOUR DIVINITY and let your light shine!


Taylor Lethcoe